Refreshed, modernized, and completely transformed their existing logo while retaining its core essence and recognition. After carefully evaluating their current logo’s strengths, weaknesses, and relevance to the brand, I did my best to create a more impactful and effective visual representation. The main goal for this was to refresh the visual identity by incorporating modern…
Tag: Freelance
Ability Co.
Ability is a start-up consulting brand based out of Brooklyn, NY. The overall goal here was to create a brand identity that communicates it’s unique value proposition, sets it apart from competitors, and builds recognition and familiarity among its target audience. Not only did they want to attract clients, instill confidence, credibility, and trust in…
Rach Brooks
After experiencing considerable growth in their client base, they decided that it is time to establish a strong and cohesive brand presence that reflected their coaching approach and resonated with their target audience. Included: logo, typography, visual identity, and color palette.
Maxine Baked
Development of a brand identity for a bakery business based in Providence, RI. The overarching goal was to create a strong brand presence for a bakery which included: a logo, color palette, typography, brand collateral, and e-commerce site design and development.